Cuban, the former NBA owner, shares his thoughts on the importance of tanking in the NBA. He argues that the fan experience should be a key factor in the league's decision-making process, and that tanking can help improve the team's chances of winning the playoffs. Cuban also notes that the NBA has been fined and threatened for tanking, and that the league should prioritize transparency and fairness in the tanking process. In his article, Cuban highlights the importance of the fan experience in creating a positive and enjoyable experience for fans. He emphasizes that tanking is not just about winning games, but also about creating a sense of excitement and anticipation for the next game. He also points out that the team's success in recent years has been largely due to tanking, which has helped to improve the league's overall performance. Additionally, Cuban argues that tanking should not be taken lightly, and that it should be used as a tool to create a better experience for fans, rather than being used as a way to penalize teams. He suggests that the league could take steps to make tanking more transparent and fair, such as offering draft picks and other incentives to teams that tanking. Overall, Cuban's article highlights the need for the NBA to prioritize the fan experience, and to create a more positive and enjoyable atmosphere for fans to participate in the league.